Why Authors Should Blog
by John Colanzi
While watching the presidential conventions
I was struck by the fact that blogs had totally revolutionized
the publishing industry. Sitting right alongside the major
news agencies were the bloggers frantically typing on their
laptops. Even seasoned veterans who had covered past conventions
mentioned the power of this new media.
Due to the dynamic nature of blogs, the bloggers
with their laptops could report in real time, thus getting
their stories online long before the morning newspapers would
hit the streets. Commentators even mentioned that many of
the breaking news stories had been reported first by bloggers.
Think about this for a minute. Gutenberg revolutionized
the publishing industry by letting writers mass produce their
The next phase of growth was the Internet. Finally
anyone could publish their work and have it sent around the
globe in seconds. When the digital publishing revolution hit,
it seemed too good to be true.
With the digital revolution anyone and everyone
could now spread their message. Writers could bypass the traditional
publishing industry and save time in getting their work to
They no longer had to fear that dreaded rejection
slip. They could succeed or fail on their own merit. No one
had control over how or what he or she could write.
The Internet was a writerís paradise.
It seemed as good as it could get.
Well, we hadnít seen anything. Web logs, or
blogs as they are called, have propelled publishing to the
Not only could writers publish in real time,
they could have it online instantly.
As powerful as that may be, the real power lies
in the ability to syndicate your writing by plugging your
content into an RSS feed.
Imagine the possibilities. You can now become
a part of a targeted network of like-minded blogs and have
your content spread through the entire network in the twinkling
of an eye.
Youíve got the ability to tap into the ultimate
in viral marketing and branding. You can build an audience
So, how can you get started?
The first thing youíll need is a blog. Donít
let the concept of a blog intimidate you. Iíve got a blog
and trust me; Iím not the sharpest axe in the shed when it
comes to technology.
To get started youíll need a blog. Here are
a few sites you'll find helpful.
FactoSystem Weblog (ASP based) http://sourceforge.net/projects/facto/
GeekLog - The Ultimate Weblog System http://sourceforge.net/projects/geeklog
Your goal when creating content for you blog,
is the same as it would be when creating a website. Your content
will be designed to attract the audience that would be interested
in your books. The same idea applies when adding your blog
to an RSS feed.
You want to have your content syndicated to
individuals that have an interest in your writings and are
willing to buy your books. Your content gives them a taste
of your writing style and expertise. The feed makes sure you
get maximum exposure.
An added benefit is most blogs allow visitors
to post comments about your site. By posting their comments
and having you reply, they get to know you are a real person.
The ability to have a give and take with your visitors is
an extremely powerful tool.
Your readers will feel comfortable doing business
with someone they know. Your next step is to plug into an
RSS feed. Your goal when syndicating your content, is the
same goal you would have when building the traditional ezine
The feed will drive targeted traffic to your
blog, but itís your ability to provide quality content that
will keep them coming back. So where can you learn more about
An excellent place to start is RSSTop55 - Best
Blog Directory And RSS Submission Sites. http://www.johncolanzi.com/feed.html
This site is just what the name implies. The
top 55 blog directory and submission sites. You can find a
feed for any subject. If youíre serious about you writing,
grab your blog. Plug into an RSS feed and become an expert
Copyright (c) John Colanzi. John has been writing on the Internet
for 5 years and has a special gift for you. Sign up for your
complementary e-Course "How To Build Your Business With Free
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